Hola!
I'm Saulo Zayas
Creative | Art Director + Video Producer
With over a decade of experience, I have led and crafted award-winning creative work with strategic vision that strengthens, elevates, and grows brands.
Feel free to browse my various portfolios featuring my work from different industries.
Leading & producing a wide array of commercial branded productions with from concept to market across diverse industries; I've earned the trust of agencies, brands, and start-ups nationwide to deliver high-caliber, results-driven creative commercial content.
My expertise and skills range from creative + art direction, brand strategy to commercial video director, design, powerful story-driven video editing, cinematography, and advanced 2D | 3D Motion Design and Animation.
Recognized award-winning Creative/Art Director for outstanding leadership, creative work, editing, art direction, campaigns and commercial video productions.
CREATIVE + ART DIRECTOR
SKILLS
Creative + Art Direction
Brand Strategy + Design
Campaign Development
Lead + Project Management
Content Creation
Conceptualizing
VIDEO PRODUCER + MOTION DESIGNER
VIDEO EXPERTISE
Commercial Director + Producer
Cinematography + Photography
Professional Video Editing
2D | 3D Motion Design + Animation
3D Modeling + Animation
Storyboarding + Conceptualizing
BRAND STORYTELLER
TECHNICAL PROFICIENCY
Adobe Creative Cloud Suite
DaVinci Resolve
Blender 3D Software
A.I. Prompting + Integration
Microsoft Office Suite
Google Suite
3D Printing
Latest Productions
ROLES + RESPONSIBILITIES
Campaign Development + Writing | Lead Creative Direction | Conceptualization | Art & Design Direction + Designer
Commercial Director + Producer | Writer | Cinematographer | Storyboard| Editing | Motion Designer | Custom Body + Lip-sync Animation + VFX Post | 3D Rendering + Environment Design | 3D Environment Layout | Lighting | Dragon Character Voice Over
ROLES + RESPONSIBILITIES
Campaign Development + Writing | Lead Creative Direction | Conceptualization | Art & Design Direction + Designer Commercial Director + Producer | Writing | Cinematographer | Editing | Motion Designer / Animation + VFX Post 3D Rendering + Environment Design | Layout | Lighting
Amidst the beauty of a historic campus, RMCAD confronted several major obstacles.
Struggling with uninspiring creative endeavors and declining attendance, RMCAD sought to differentiate itself from nationally renowned art & design institutions.
Struggling with uninspiring creative endeavors and declining attendance, RMCAD sought to differentiate itself from nationally renowned art & design institutions.
Leading a diverse creative team, analyzing the audience, and the creative education industry I lead revitalizing the brand with a new energetic creative brand direction. I developed, wrote, produced, and directed two successful award-winning campaigns from concept to market, with the latest being a dynamic 5-day commercial production orchestrating a team of 20+ talent and crew. I captured cinematic scenes for B-Roll, VFX-specific content, and photography. Including I also provided post-production video editing, 2D | 3D Motion Design, and animation.
RMCAD "Explore Creatively" All Spots Showcase
RMCAD Case Study
In addition, I produced various full-funnel creative content for lead conversion such as social media, student orientation resources, admissions media content resources, successful back-pack welcome kit, and re-imagined and designed RMCAD's 2023 website.
Setting new creative standards, RMCAD grew to become a staple competitive institution for the next generation of art & design students.
ROLES + RESPONSIBILITIES
Brand Photography Direction + Conceptualization | On-Location + Product Photographer | Commercial Cinematographer | Editor | 2d Motion Designer | Sound Design
ROLES + RESPONSIBILITIES
Campaign Conceptualization | Lead Designer | Heading/Ad Copy
Commercial Director + Producer | Writer | Cinematographer | Editing | Motion Designer
Led, directed, and filmed a comprehensive 5-day commercial production, coordinating 15+ talents to capture cinematic staged B-Roll and photography for each program (Automotive, Diesel, Marine/RV, H-VAC). Including various full -funnel media content for lead conversion such as admissions content, YouTube series, social content, and an award winning "Day in the Life" mini series.
Elevated brand visuals to a tech-focused aesthetic breaking grungy stereotypes and generated an extensive content library for current and future commercial, admissions, social, and campaign content.
Recognized award-winning Creative Director for outstanding leadership, creative work, editing, art direction, campaigns and commercial video productions.
SAULO ZAYAS
CREATIVE | ART DIRECTOR | VIDEO PRODUCER
SAULOZAYAS@GMAIL.COM